About Marketing & Products

Marketing & Products supports the UK Retail Bank by designing products and services that are simple, easy to understand and exactly what our customers want, then promoting them effectively. And since we have some 14 million UK customers to satisfy and communicate with, all of them with hugely varying circumstances, priorities and goals, that’s no small challenge. If we’re to maintain our market-leading position, we need to understand:

• our customers
• our markets
• the competitive landscape
• the economy.

The better we understand our consumer behaviour and our marketplace, the better we can help each Barclays business to deliver the products and marketing communications that keep us ahead of the competition.

Our work generates income for Retail Banking. So we’re at the heart of the action and a fundamental part of the business.

Designing and developing products involves:

• analysing information to come up with the right solutions
• developing expertise in product development
• experiencing a range of product areas – from lending and insurance to current accounts and savings
• tackling a variety of challenges – from assessing a product’s performance to writing a business case for a new customer contact campaign.

Planning, managing and executing first-class marketing communications involves:

• understanding what makes our customers tick, listening to what they want and making sure we have their needs in mind with everything we do
• using your product expertise to guide and influence our marketing campaigns
• experiencing a range of marketing disciplines – from strategy and planning, brand, advertising and media through to direct mail and internal and external communications
• tackling a variety of challenges – from planning a product’s marketing activity for a year to writing and briefing a creative agency on a Christmas Savings campaign.

Recently, with campaigns like ‘Big Bank’, ‘Fluent in Finance’ and, more recently, ‘Now There’s a Thought’, we’ve transformed the way we communicate with our Retail Banking customers. Over the next 12 months, our challenge will be to reinforce our competitive marketing position, strengthen our market-leading product range and help build brand value with our simple and transparent approach to finance.